VICCO - the Peoples’ Brand – 6 decades Young
Vicco celebrated 2011-12 as a Diamond Jubilee Year. We are 60. We ourselves do not believe so many years have passed by since our inception in 1952. The span of 60 years for a company is not a huge period of time. But then, we have grown up very fast. Vicco had a very small beginning. Believe it or not. The amount of turnover then was just about Rs.1 lac a year. Now it has reached a figure of 30,000 times or more. Quite a substantial transformation. My grandfather used to tell me stories about our formative years.
He used
to sell Vicco Vajradanti Powder going from household to household. Now Vicco
products are sold across the world in almost 40 countries. Looking back, not
into to distant past, even I can visualize the changes upheavals that have
taken place. I know, I belong to the third generation of Vicco family. We all
have grown up with Vicco. From a small rented place, we have shifted to 3 new
production houses and a new modern lab where we experiment and develop and test
any new product that we want to bring into the market. Here, we also take
trials for the quality, purity and genuineness of our present generation
products intermittently. Offcourse, this we owe to our consumers.
Vicco brand is now very well established in
the market – domestic as well as global. There is a very strong rising trend in
our sales here in our country and abroad. We could do this because of our
abiding faith in the science of Ayurveda. All our products are natural and
mainly based on Ayurvedic medicinal herbs. All these years, we are propagating
the importance of Ayurveda. Luckily now, many people and Govt. authorities are
convinced about its effectiveness and usefulness as an alternative science of
medical treatment. Universities devoted to ayurvedic science studies are being
established, apart from various other activities that are promoted by the Govt.
agencies. We have definitely played a role, maybe small in this development
and we feel happy about it.
On this happy occasion, we remember with
gratitude first our very faithful consumers, our stockists, distributors and
wholesalers who have made it possible for us to reach to them, our workforce
and our team of administrators. It was not a smooth journey. Not at all. We
have struggled and even now we are wading through the path that is always full
of hurdles, maybe in the form of cumbersome procedures, the adamant attitude of
different agencies, financial constraints, and at times global economic slowdown.
We welcome these problems as they make us more determined, dedicated and make
us strong and tuff while planning the program of the ensuing Diamond Jubilee Celebration.
