Sanjeev Pendharkar

  Open any newspaper you will find pages full of ads that talk about toothpaste and toothbrushes. Put on your TV set and perhaps the channel will be showing these advertisements. The company’s producing these daily use consumer items spend colossal amount of money on these ads. It is not surprising, because today 70% of world’s population use toothbrush and toothpaste daily. Imagine the market potential and monies generated. The glamour to grab a certain share of the market is easily understandable. The global market for this market is tremendous and any brand can be absorbed. It is a sort of goldmine and therefore many industrial houses just do not hesitate to diversify their production line and go for the production of toothpaste. In doing so market fair play is ignored and a huge sum of money is spent on advertisement. Everyone is trying to proclaim, “We are the best. Use the product and you will look beautiful”.  It is true clean white teeth enhances the beauty of the face...

  The majority of toothpastes in the market today are manufactured under cosmetic manufacturing licenses and they use chemicals disregarding the health of the people. This was revealed by the European Union’s Scientific Committee when it disclosed its findings on Triclosan, a chemical used in toothpastes.   The committee has pointed out that Triclosan is harmful to health because it could pose risks to a consumer who takes antibiotics for various disorders. It reduces the effectiveness of antibiotics as it promotes widespread bacterial resistance.   “Studies have shown that it can trigger gene mutations in bacteria, enabling them to protect themselves,” says Sanjeev Pendharkar, Director of VICCO Laboratories. “When this happens, the bacteria release proteins, which transport this newfound protection to other bacteria. This cross resistance has the potential to undermine the effectiveness of antibiotics and other life-saving medicines.” Even the US Food and Drugs...

We have gone through the draft proposal for creating new category of Ayurvedic Cosmetics under the Drugs and Cosmetics Act, 1940.     At the outset we would like to place on record that the concept Ayurvedic Cosmetic is a contradiction in itself because, Ayurveda is a System of medicine like Allopathy and Homeopathy.   Whereas cosmetic is a terminology used for the products which are meant for superficially beautifying or grooming a person.   Secondly, those products which interfere with the physiological functions of the body are considered as medicines, whereas cosmetics are those products which are not supposed to interfere with the physiological functions of the body.   Cosmetic products are meant for simply changing the appearance temporarily only, whereas, those products which treat the skin diseases or any problems are considered as Medicines.   The products which are meant for treatment of diseases, mitigation, diagnosis etc. of the skin and the...

After tremendous popularity, the customers’ satisfaction and tremendous demand for Vicco Herbal Toothpaste, Vicco Turmeric Vanishing Cream and Vicco Turmeric Shaving Cream. Vicco has come out with Vicco Narayani Cream, a unique product which has excellent anti-inflammatory properties, in addition to its miraculous results to provide relief to the patients suffering from joint pains, muscular pain, cough and cold, etc. It contains variety of oils like Rai, Eucalyptus, Devdaru, Chahapati, Rosha, Clove, Cinnamon and Pudina. “M/s. Vicco Laboratories has been felicitated recently with the Golden Globe Tiger Award, National Industrial Excellence Award, Quality Brand Award and Corporate Excellence Award,” said Mr. Sanjeev Pendharkar, the dynamic and spirited Director of Vicco Laboratories, affirms with a polite and confident smile.   He further said, we produce at Vicco’s factories Ayurvedic Herbal Products. The ingredients that are used in production process of Vicco products, are ...

To begin with I can straight away say the city of Nagpur is going through a change over. You will find glimpses of changes in many places in the city, be it roads, buildings, flyovers, gardens. Every time, I visit the city I find, it looks different. Whatever I have seen in my earlier visits, sometimes I find it is not there. New buildings come up. Vacant places disappear and new structures showcase their appearances. Streets are more crowdy. They are full of strange people. People I feel hailing from different regions. Some of them I thought a bit outsiders. But this invariably happens in most of the places when economic growth, progress, development and industrialization take place. People migrate from one place to another place in search of better living conditions, employment opportunities and perhaps better environment. How could Nagpur be an exception to this general rule? After all, demographic changes do take place. However, what is important is the pace of development ...

आरोग्य - लेखांक - 4 ’आरोग्य’ संदर्भातील लेखमालेत आपले पुनःष्च स्वागत ! मी जीवनावर भरभरुन प्रेम करणारा आहे . ”या जन्मावर या जगण्यावर षतदा प्रेम करावे“ मंगेष पाडगांवकरांच्या या कवितेतील मर्म मला उमगलेले आहे . मला अनेक विशयांत रुची आहे . कुतूहल आहे . त्यातही अध्यात्माकडे माझा विषेश ओढा आहे . जीवनाचा आस्वाद रसिकतेने घ्यावा आणि प्रत्येकाने आपल्या कौटुंबिक, सामाजिक भूमिका यथाषक्ती पार पाडाव्यात या विचारांचा मी आहे . मी देखील तुमच्यासारखाच मध्यमवर्गीय कुटुंबप्रमुखासारखा कुटुंबवत्सल आहे . माझं कुटुंब माझा परिवार विस्तारलेला आहे . ’विको’ परिवाराषी संलग्न प्रत्येक सदस्य माझा आहे .          कामाच्या व्यापातून वेळ काढून विरंगुळा म्हणून मी नेहमी मराठी - हिंदी जुनी गाणी ऐकत असतो .’सागर’ मधल्या एका हिंदी गीताने मला विचार प्रवृत्त केले . ”चेहरा है या चाॅंद खिला है।“ यातील संगीत आणि अर्थपूर्ण षब्द मला विचारप्रवृत्त करुन गेले . चेहरा अर्थात मुख, वदन हा व्यक्तिमत्वाचा किती महत्वपूणर्प भाग आहे ! मराठीत एखाद्या षहराचा/गावाचा/आळीचा/विभागाचा ’चेहरामोहरा’ असे म्हटले की डोळयांपुढे ए...

’आरोग्य’ या सदरा अंतर्गत आपण दर मंगळवारी नियमित भेटत आहोत . परवा सहजच  विं .दा .करंदीकरांची एक कविता आठवली . ”तुझी माझी धाव आहे, दाताकडून दाताकडे“ माझ्या मनात विचारचक्र सुरु झाले . विंदांचे जीवनविषयक तत्वज्ञान मनाला भावले . शांत पाण्यात दगड भिरकावला की एकातून एक तरंग निर्माण होतात, तसं विचारांच्या गर्तेत माझ्या मनात ’दात’ हा विषय घोळू लागला . ’विको’च्या परिवारात आयुर्वेदाला अढळ स्थान आहेच . आमची सर्व उत्पादने ही ’ग्राहक हिताय ग्राहक सुखाय’ या तत्वावर आधारित आहेत . कुंदकळयांसारखे शुभ्र दात, मोत्यासारखे दात किती भाग्यवंतांना लाभतात ? मधुबाला ते माधुरी त्यांच्या मोहक हास्यामुळे आजही रसिक मनात राज्य करीत आहेत . चेहÚयाचे सौंदर्य एकसारख्या शुभ्र दंतपंक्तीमुळे द्विगुणीत होते .स्वच्छ, सुंदर, निरोगी दात हे कोणत्याही वयोगटातील व्यक्तीच्या सौंदर्याचा एक मापदंड ठरु शकतो असे नैसर्गिक सौंदर्य कोणालाही मोहित करते . आपल्या सौंदर्याबाबत आणि आरोग्याबाबत केवळ तरुण तरुणीच नव्हे तर सगळयाच वयोगटातील जागरुकता वाढली आहे . कोणत्याही प्रकारचे लाभलेले सौंदर्य हे निसर्गदत्त वा परमेश्वरी वरदान असते .इतरांना हे...

                          TURMERIC: THE BEST NATURAL ANTIOXIDANT OF THE YEAR                     Turmeric or curcuma Longa is a perennial herb and member of Zingiberaceae (Ginger) family and is cultivated extensively in Asian countries. The rhizome, the portion of the plant is used medically as yellow powder which is used as a flavor in many cuisines. Abstract turmeric (curcuma Longa linn.) is extensively used as a spice and grown widely throughout Indian subcontinent.                      Turmeric plant is used in traditional medicines as a remedy for various diseases including cough, diabetes and hepatic disorders. Curcuma Longa Linn. is a well-known and valued medicinal plant it has a long history of traditional uses ranging from folk medicine to severe culinary preparations, the p...