नमस्कार मित्रांनो मी संजीव पेंढरकर संचालक विको , माझ्या 45 वर्षाच्या व्याव्सायिक कारकिर्दीचा अनुभव ऑनलाइन कोर्सच्या माध्यमातून आपणास समजवणार आहे.
I am Sanjeev Pendharkar Director VICCO, I am going to share my 45 years of professional career experience through an online course.
Taking Ayurveda to the world
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Nowadays,
India
is in the news. This time all for good reasons. Not for its elephants and snake
charmers like in the past. When wise men from this land used to speak about our
ancient culture, values, heritage, yoga, ayurveda, food habits, meditation,
surya-namaskar etc. world at large would look at us in ridicule. Not now, not
only that, they themselves have now fallen prey to our way of living our values
and above all our idea of healing with herbs i.e. ayurveda and medicines based
on it.
Countries
like U.S.A., U.K., Canada and all European countries
used allopathy as a system of medicine. They were suspicious about using
ayurveda, and were afraid of the mystique around ayurveda. They were of the
opinion that manufacturing process of ayurvedic drugs is not transparent and
the product is not user-friendly. The western world is getting familiarized
now, with ayurveda, and has accepted it as an alternative system of medicine.
The switchover is there, from allopathy to ayurveda, though slow but definite.
The
main reason for this is the fact that this medicine comes with almost zero
side-effects and at the same time does not lose its effectiveness. The emphasis
is on curing the disease rather than mere suffering its ‘symptoms end’ all this
using only natural substances, mainly herbs. The system recognizes the human
being as a combination of the mental and the physical hence it provides
holistic healing. The people all around are stressed. The alternative therapies
are natural, holistic and do not have any side-effects as pointed out here
earlier. That’s why, more and more people are turning to it.
Most
of the countries especially industrially advanced countries now know that all
drugs used in the olden days in India
were speciality chemicals and plant compounds which were used as therapeutic
agents. There is now a growing interest in the products of living organisms,
not only as source of drugs for treatment of human diseases but in a
multiplicity of other applications aimed at reducing the use of synthetic
chemicals. The ongoing search for Neem based pesticides is similarly an
expression of interest in doing away with synthetic pesticides, Neem trees act
as efficient, natural air-filters trapping dust particles and absorbing gaseous
pollutants. Remember, the aroma that comes out of burning neem trees leaves,
which was useful in repelling mosquitoes and flying insects.
Traditional
remedies based on neem, turmeric, shankhapushpi, sandalwood, shatawari had been
a part of our traditional ayurvedic medicinal system since ancient times. It
has a history of thousands of years and it is time tested, only drawback is
that everything is not well documented.
Countries
like Japan, Germany etc.
import these herbs from India
and produce their own medicines. Unfortunately, other people understand the
value of our ancient treasure, our precious possessions.We talk about it only after hearing it from
them. Look at the medicinal plants, we have in abundance like, neem, turmeric,
sandalwood, harda, behada, keshar, lavang, miri, ambehalad, jayphal,
raktachandan, turti, etc. These are also useful plants like shatawari,
shankhapushpi, ashwagandha, korphad, tulas, pudina, which are used in
preparations for enhancing the beauty of your body, face and skin and hair.
Do
not get surprised if someone tells you in ‘Japan’ in beauty parlour they are
using our “Shikekai”. It is a fact.
Now
it is for us to take advantage of this changing scenario. Look, more and more
people are turning to yoga, to ayurvedic system of medicines, to meditation and
even are enthusiastic about our food habits. There is more acceptance. What we
have to do is to preserve and guard this national treasure and make it a source
of wealth for the nation.
Vicco Turmeric Ayurvedic Cream has rules the hearts of Ayurveda followers. For decades, Vicco’s flagship product has kept its standards high and satisfied its customers. However, there were a few complaints from Delhi regarding its standards and when investigated, it was found that a fraud company has been misusing Vicco brand’s goodwill and standards to sell spurious Vicco Turmeric Cream. When more complaints about these companies were received, a complaint was registered with the Delhi Police against the fraud company, its owner, the distributors as well the spurious drug suppliers and the packaging company. However, the cream is already in market and many people are falling prey to the wrong cream. Speaking more about it, director of Vicco Labs Sanjeev Pendharkar shared, “We do not want our customers to buy any substandard products under the garb of our name. That is why, we have given var...