VICCO Looks at Ayurveda as an wonderful Industry

Recently, there was a news item in the media. An Indian cricketer from Kerala unfolded the story of his recovery from the injuries he had suffered while playing. He has advised surgery and a particular treatment along with physiotherapy. He skipped the operation part and the accompanying treatment. Instead, he opted for ayurvedic medicinal treatment and believed in the age-old oils and creams–massage of his doctor. His fitness was accepted. Recovery time from injuries was also remarkably and favorably, comparable with what was suggested earlier. 

You may as well ask what is so significant about this news item? Briefly, it is about Ayurved and ayurvedic medicinal systems. People are now accepting this form of treatment as an alternative form of medicine.

 

India is the origin of this ayurvedic medicinal system. It has a history of thousands of years and it is time-tested. Of course, it is not well documented. But then, the medicinal herbs that are used have well-known qualities and are effective for various types of diseases. All this can also be proved in laboratory tests. Remember, the big fight for the patents of Neem and Turmeric. They knew it very well that these plants have a lot of uses and that they are a medium for the treatment of some disorders. In the seventeenth century, a Dutchman had paid a visit to Kerala, then Malabar. He was impressed with the herbal remedies used by Vaidyas and he wrote a book on the subject, painting out of the richness of an ancient Indian treatment in the form of medicinal plants and herbs. Countries like Japan, Germany, China and now to some extent USA have understood the usefulness of this ayurvedic medicinal system. People from the corporate world, to sustain, and even to get rid of modern-day stress seek help from this alternative medicine. Luckily for us, we too are taking steps for the further development of Ayurved. The subject is now vigorously taught at the university level. Recently, the Government of India has decided to establish an institute for Ayurved on the line of All India Institute of Medical Sciences. What is needed is giving the “Ayurved” status of an industry. Look upon it as an industry, so that the development of Ayurved in all the directions will be possible. There will not be any problem in getting finance from the banks as well as financial institutions. You will get the return in handsome measures through foreign exchange earnings. China is doing that. Why not India?

 

They say India is a rich country with poor people. How true it is. Nature has bestowed on us its bounties in the forms of mountains, rivers, seashores, jungles-forests full of medicinal plants and herbs, a lot of sunshine, and a variety of minerals. An abundance of natural resources. But, we do not fully exploit them and convert them in the form of national wealth. The Indian people as a community are an intelligent and talented lot. What we lack is hard-work and discipline. If these are combined, then our dream of India becoming an economic global power will not be far off. The 21^st century will be surely dominated by Indian presence in every field, in the world.