How to create A Good marketing plan

 


a good marketing plan will be designed to address each stage of the buying cycle

  1. Create Awareness
  2. Increase Engagement
  3. Generate Leads
  4. Close Sales

It’s important to understand each of these stages as it will then help you to identify where you need to focus the most when it comes to writing your marketing plan.

For example, if you’re a new business and no one knows about you, then your marketing focus would be on creating awareness initially.

Once your business becomes more established, your primary focus would shift to generating inquiries and leads.

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