VICCO - The Peoples’ Brand

We ourselves do not believe so many years have passed by since our inception in 1952. The span of 60 years for a company is not a huge period of time. But then, we have grown up very fast. Vicco had a very small beginning. Believe it or not. The amount of turnover then was just about Rs.1 lac a year. Now it has reached a figure of 30,000 times or more. Quite a substantial transformation. My grandfather used to tell me the stories about our formative years. He used to sell Vicco Vajradanti Powder going from household to household. Now Vicco products are sold across the world in almost 40 countries. Looking back, not into to distant past, even I can visualize the changes upheavals that have taken place. I know, I belong to the third generation of Vicco family. We all have grown up with Vicco. From a small rented place, we have shifted to 3 new production houses and a new modern lab where we experiment and develop and test any new product that we want to bring into the market. Here, we also take trials for the quality, purity and genuineness of our present generation products intermittently. Off course, this we owe to our consumers.

 

Vicco brand is now very well established in the market – domestic as well as global. There is very strong rising trend in our sales here in our country and abroad. We could do this because of our abiding faith in the science of Ayurveda. All our products are natural and mainly based on Ayurvedic medicinal herbs. All these years, we are propogating the importance of Ayurveda. Luckily now, many people and Govt. authorities are convinced about its effectiveness and usefulness as an alternative science of medical treatment. Universities devoted to ayurvedic science studies are being established, apart from various other activities that are promoted by the Govt. agencies. We have definitely played a role, may be small in this development and we feel happy about it.

                                                                    

      

 On this happy occasion, we remember with gratitude first our very faithful consumers, our Stockist, distributors and wholesalers who have made it possible for us to reach to them, our workforce and our team of administrators. It was not a smooth journey. Not at all. We have struggled and even now we are wading through the path that is always full of hurdles, may be in the form of cumbersome procedures, adamant attitude of different agencies, financial constrains and at times global economic slowdown. We welcome these problems as they make us more determined, dedicated and make us strong and tuff while planning the programme of ensuing Diamond Jubilee Celebration.

 

                                                                            -  Sanjeev Pendharkar

                                             E-mail :  viccolabs@satyam.net.in